General Shale's Whitemore Lake Sales Office and distribution yard sales brick, building stone, thin brick and thin rock, building materials accessories for residential and commercial projects. General Shale's mission is to continue as the preferred solutions provider of building materials in North America because of the enduring quality, energy efficiency and natural beauty that our products provide. Driven by innovation that is modern and future-oriented, General Shale employees set the standard because of our shared commitment to safety, the environment and an intense focus on creating the ultimate customer experience.