The move gives the entire AI industry an easy, seemingly robust way to silently mark content as artificially generated, which could be useful for detecting deepfakes and other damaging AI content before it goes out in the wild.

Developers can now use Google’s SynthID Text technology to determine whether text was made by their own AI models.

Google is making SynthID Text, its technology that lets developers watermark and detect text written by generative AI models, generally available. SynthID Text can be downloaded from the AI platform Hugging Face and Google’s updated Responsible GenAI Toolkit.