Adidas, Liverpool
Sports Business Journal · 1d
Liverpool, Adidas agree to multiyear kit deal
Premier League club Liverpool has agreed to a multiyear kit deal with Adidas that is "set to be worth more than" $77.85M a season. The club will switch suppliers "at the end of the 2024-25 campaign" after a five-year association with Nike.
This Is Anfield · 1d
Liverpool’s new Adidas deal expected to earn more than £60 million a season
Liverpool are to reunite with Adidas from next season, and the deal is predicted to earn the club more than £60 million a year. This is to be the last season with Nike for Liverpool, with the German manufacturer to take over duties as the club’s official kit supplier from 2025/26 onwards.
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