My 58-year-old mom and I tried two products from drugstore makeup brand elf Cosmetics that have earned thousands of five-star ...

One enthusiastic user shared, “I’ve been using this for a month (also w 3 drops of the Nourishing Oil ELF) and my skin looks incredible! I bought 2 more because I don’t plan on ever using ...

And her latest performance in e.l.f. Skin's new campaign is no exception. “I really liked the look that we did. It was sexy and playful and different, “ says Stalter of the red leather outfit ...

Whether you’re preparing for an important event or a hot day, waterproof eyeliner is a must-have for certain occasions.

Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded in 2004 and is headquartered in Oakland, CA.

In e.l.f. SKIN’s largest awareness initiative to date, actress and comedian Megan Stalter tries to lure unsuspecting skincare sinners e.l.f. SKIN launches today its most ambitious ...

Elf’s international marketing director Ancella Thomas-Evans revealed that the makeup brand is looking “beyond traditional beauty boundaries” and actually sees itself as “more of an entertainment ...

When did the Elf on the Shelf start? Carol Aebersold received an adorable pixie elf named Fisbee when she was a child, and in 1974, she told her three children that Fisbee's job was to keep an eye ...

e.l.f. Beauty (ELF) ended the recent trading session at $105.41, demonstrating a +1.35% swing from the preceding day's closing price. The stock's performance was ahead of the S&P 500's daily gain ...

CLEVELAND -- Nobody, at least still living, knows for sure how Brownie the Elf came to be the first official mascot of the Cleveland Browns some 76 years ago. Yet one fact is certain: It was Art ...