Well, now you do. And you better hope you don't own a pair. Nike, the maker of the self-lacing Adapt BB smart sneakers, says that it is removing the companion app that owners use to customize them ...

When Nike Adapt BB 'smart shoes' were announced, we must admit we groaned slightly and thought, "Oh great, another way to count steps." But this is something very different. More akin to what we ...

Nike's new $350 Adapt BB shoe doesn't just collect data about your training. It adapts itself to fit your foot at a moment's notice.

Now, the Adapt BB mobile app used to control the $350 third iteration of Nike’s self-lacing sneakers will disappear from Google Play and the iPhone App Store next month. Without the app ...

Looking for a new pair of high-tech sneakers? Say hello to the latest addition to the Air Max family, the Nike Adapt Auto Max, with powered laces, voice control and customisable lighting.

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...

We view Nike as the leader of the athletic apparel market and believe it will recover from its recent problems, such as a lack of product innovation, soft demand for sportswear, and a CEO change.

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

Staying competitive in today’s business world poses a constant demand on a leader’s skill and will to adapt to change. To adapt is to be the right "thing" at the right time, where that "thing ...

More information As a proud member of Nike's community, relish an exceptional birthday deal. Simply become a part of our group before your birthday month and stay attentive to your email—the ...

Get the best sports apparel and footwear from the iconic brand Nike. “Just do it” and start your fitness journey with a Nike promo code. Coupons are chosen independently by our editors.