European B2B marketers excel with authentic branding and data privacy best-practices, offering key lessons for US marketers.

Discover how purpose-driven marketing enhances client relationships and business growth by aligning mission with B2B ...

Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving ...

Learn how B2B organizations can adjust their sales funnels for Gen Z buyers with ABM, content marketing, and PR tactics.

I recently learned via the BBC that Gen Z and younger Millennials are finding classical music more accessible than ever thanks to social media. Younger classical musicians are leaning into creative ...

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In 2023, nearly half of all marketing agencies faced revenue declines, and many struggled to attract new clients because of economic uncertainty. As economic uncertainty continues into Q4 of 2024 and ...

The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing ...

Learn how Google's updated SEO policies address AI-generated content and what marketers need to know to stay compliant.

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. An infographic (below) from Team4, which was ...

Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo. The report was based on an analysis of data from 800 million Facebook posts made in 2016. The ...