Platforms that prioritise trust, innovation, and human connection will continue to attract both consumers and advertisers; those that don’t risk losing the support.

Sales at top luxury brands are down, with most blaming tough geopolitical conditions for the slump – but Hermès, the French brand known for scarves and Birkin bags, defied the overall sector’s decline ...

The role of a ‘parent’ brand, such as Meta or Alphabet, versus the consumer-facing brands Instagram or Google can be confusing and conflicting, making it imperative for a business to clearly define ...

Confectionery brand Cadbury used modern media to create a branded ritual of mass participation within the most competitive period of the year in the UK.

The KFC brand distinguishes itself by being fun, cheeky and irreverent. As such over the years it has built a large fan base and fan engagement and love has become a critical pillar in the ...

This is a pre-recorded session based on the brand-new course, Mastering Modern Media: Effective Strategies for the Attention Economy. Learn how to reduce wastage and improve ad effectiveness in the ...

In Q1 2023, Booking Holdings - one of the world's leading digital travel companies - saw global room night growth increase by 26% compared to pre-pandemic levels in 2019. The encouraging growth in the ...

Alcohol is becoming less central to the social lives of Gen Z, who are increasingly opting for activities that do not revolve around drinking. Changes in drinking habits, with a focus on drinking in ...

A Filipina's worth is often unfairly judged by societal expectations, leading to the dismissive "Sayang ka..." sentiment (loosely translated to "what a waste"). To counter this, L'Oréal Paris launched ...

India has the third-largest startup ecosystem in the world, experiencing a significant transformation in the last decade. From a few hundred to over 100,000 startups, the nation has witnessed ...

It is little mystery that, in February of 2021, the Myanmar military violently overthrew the elected democratic government of Myanmar and chaos ensued. What remains lesser known, however, are the ...

Chengdu IFS created a holistic art journey to build emotional bonding with and capture immediate visits and sales from high-net-worth individuals through discovering Chengdu's booming trendy culture.