Adthena bridges the data gap by providing deeper intelligence and insights, allowing advertisers to optimize their campaigns based on more comprehensive data. For instance, VodafoneZiggo used ...

Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.

Plus Company, founded in 2021, is an entrepreneurial network of forward-thinking creative agencies, each bringing its own expertise and empowered by the collective capabilities of the network. Brought ...

This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages.

How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.

The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.

As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.

Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.

You can now leverage enhanced ad flexibility and improved asset management with Google's new responsive search ad format.

Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.

Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.

Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.