As smartphones became an integral part of everyday life, marketing evolved to keep pace, changing how brands engage with ...

Mobile ad click-through rate (CTR) is one of the most important metrics for advertisers looking to track the performance of ...

The App User Acquisition Ecosystem Market Map is now live. This comprehensive resource is designed to help app developers, ...

App Promotion Summit returns to Berlin on Thursday 5th December and we’d love to see YOU there. Join 500+ app marketers and ...

Google Gemini is a chatbot developed by Google as a director competitor to OpenAI’s ChatGPT. Using all of the power and capabilities of Google in artificial intelligence and search, it has been ...

Ariel is a Product Marketing Manager for Adobe’s Journey Optimizer and AEP AI Assistant. With a diverse background in video production, content marketing, and now product marketing at Adobe, she has ...

This guide will walk you through what a mobile game user acquisition platform is, how they work, and how you can benefit from using them. A mobile game user acquisition platform is a tool used by ...

Application monitoring tools are software solutions designed to track and analyze the performance, usage, and behavior of mobile applications. These tools collect data from various sources within the ...

This section hosts the affiliate networks that support the most popular among publishers commission type – CPM (stands for Cost Per Mile / thousand views). This is the most appealing compensation ...