Arguably the biggest game to hit Xbox Game Pass on day one has arrived and analysts predict that it could provide a massive ...

Microsoft says that exclusive games and content are still important for the Xbox brand and is one of the main metrics used to ...

If not, Microsoft would probably pay to find out where you’ve been hiding, because the tech giant has shelled out a marketing budget comparable to any “major motion picture blockbuster that would be ...

Black Ops 6 will be a success so long as a lot of people know about it, according to Activision's chief marketing officer ...

After ABK, Microsoft now has 20x separate video game franchises that have made at least $1 billion in both sales revenues and in-game microtransactions.

With Microsoft now owning Activision — and in turn all of its IPs, the software giant is in some way integrating the Xbox ...