We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window ...

In the age of streaming services, it’s easy to overlook the enduring power of linear TV. But even though platforms like Netflix and Hulu have captured a significant portion of the market, traditional ...

A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more ...

Donald Trump’s first presidential term made a huge impact on the American political landscape in 2017. That includes the ...

Tech for Campaigns is a nonprofit organization that’s intent on dragging Democratic candidates into the digital marketing age ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Donald Trump’s first presidential term made a huge impact on the American political landscape in 2017. That includes the ...

Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Despite Chrome's cookie deprecation turnaround, a CAPI strategy remains crucial for brands advertising on platforms like Meta, LinkedIn and Snap.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...