By definition, the “Peak-end rule” is about how customers remember the brand, the company and its marketing, said Patel.

McCann Worldgroup Singapore has appointed Dan Parmenter (pictured) as its new creative director on the multinational accounts ...

With the rise in social commerce, online consumers today do not lack options and seek more control over their purchases. Asia ...

Generative artificial intelligence (AI) in the Asia Pacific region is poised to explode, at a rate of 46.47% CAGR to reach ...

Planning season is hard enough as it is as consumers today making purchase decisions in a fragmented media space.

Global fashion brand Tommy Hilfiger has picked Blackpink's Jisoo as its new global brand ambassador, according to an ...

Global sports brand PUMA has launched the latest chapter of its first worldwide brand campaign in 10 years, “Forever. Faster.

Microsoft is rolling out autonomous artificial intelligence (AI) agents that can work on behalf of an individual or team. It ...

Microsoft is rolling out autonomous artificial intelligence (AI) agents that can work on behalf of an individual or team. It ...

The Victoria's Secret Fashion Show (VSFS) made its return to the runway last week after a six-year break. The surprise return ...

Wild Space, a nature conservation organisation, is envisioning a world where humans and nature coexist in harmony with its ...

Socially-led creative agency We are Social Singapore has picked Rodrigo Mitma (pictured) as its new creative director.