The KFC brand distinguishes itself by being fun, cheeky and irreverent. As such over the years it has built a large fan base and fan engagement and love has become a critical pillar in the ...

In Q1 2023, Booking Holdings - one of the world's leading digital travel companies - saw global room night growth increase by 26% compared to pre-pandemic levels in 2019. The encouraging growth in the ...

A Filipina's worth is often unfairly judged by societal expectations, leading to the dismissive "Sayang ka..." sentiment (loosely translated to "what a waste"). To counter this, L'Oréal Paris launched ...

It is little mystery that, in February of 2021, the Myanmar military violently overthrew the elected democratic government of Myanmar and chaos ensued. What remains lesser known, however, are the ...

Chengdu IFS created a holistic art journey to build emotional bonding with and capture immediate visits and sales from high-net-worth individuals through discovering Chengdu's booming trendy culture.

Provocate®'s commitment to data-driven insights tied to policy & P&L targets allows our clients to have a rolling, reliable set of insights and impacts at their fingertips to keep reform pressure and ...

Why is this work relevant for PR? In a crowded market, where competing brands' products blend together and consumers are faced with an overwhelming barrage of feature choices, traditional marketing ...

This submission - under the Executive Communications category - covers FGS Global's work by a cross-border team in China and Germany to: Strongly position VGC's new CEO Ralf Brandstatter among Chinese ...

In India, approximately 25 million children are born every year, accounting for nearly 20% of global annual childbirths. Unfortunately, one life is lost to infant mortality every minute. This tragic ...

Confectionery brand Cadbury used modern media to create a branded ritual of mass participation within the most competitive period of the year in the UK.

Platforms that prioritise trust, innovation, and human connection will continue to attract both consumers and advertisers; those that don’t risk losing the support.